Let’s do this! Let’s explain first what engagement means! It is about creating posts on social media that people talk about, like, comment and share to their friends. This is how some posts can go viral, because making a video viral has a lot to do with the engagement it gets!
These tips can work on almost all the popular social media platforms like Facebook, Twitter, Instagram, Pinterest. These are some very useful tips that will help you with the content creation process! social media growth and YouTube success!
- First of all, you should not upload posts that target to sell a product or service all the time! They are called social media for a reason, therefore, you should focus to provide value for free rather than mention all the time what your products are and how they can get them! People want to find useful tips from you or get entertained so try to be as useful to them as possible! This is the only way you can build a successful brand! By building a nice community! This is one of the top tips for social media success!
- Do not focus on selling – Focus on helping and stop being Sammy all the time! Only 15-20% of your posts should focus on selling something or promoting your product and services! Use several post formats to keep your audience interested! Upload photos, videos, gifts, animations, polls, info graphics etc. This will keep their interest.
- Check your analytics and see what works better and do more of it! Infographics seem to work very well on social media! They get the most likes, shares and saves than other types of posts! Info graphics are nice photos combining text, stats and graphs that provide good amount of information about something! So, use them to create helpful content with nice graphics! These do very well especially on Instagram and Pinterest!
- Surveys and Polls are also great for engagement. Ask people to tell you something and provide possible answers a, b, c or d - it is easier for them to answer something and you will get a lot of comments that can help your posts have a greater reach. Surveys and polls work well for Instagram stories too!
- Keep them in mind! Start a conversation – Say something like time for discussion. Asking questions is probably the best way to engage - actually get nice engagement on your posts and create a community because in this way your followers will learn something new from others as well!
- Creating a community is the best tip for successful account with lots of engagement and followers! Try to do this! And it will help you because you will not always need to create your own content! Ask them to share their opinion about things and you can learn on the process as well! This will also help you better understand your audience! It will be thought-provoking! Believe me, people will love your account if they think they participate somehow and not only receive your content! This is my best advice I have for you regarding social media engagement and creating a successful account whether it is on Facebook, Instagram,Twitter or YouTube
- Make the question on the photo immediately, not do it only on the caption because not all people read the captions! So, ask that question and tell them to comment down below. It is essential to provide relevant information that helps your audience achieve what they want! Your content should be extremely helpful otherwise people will not trust your brand, and they will not be interested to continue following you!
- The quality should be high! You need to invest some time to research and find the best advice to give to your audience! They will definitely appreciate it! Listen to your audience! Read the comments and see what they want to learn! This is the best way to generate new content ideas and guess what! Because you will be very relevant to what your audience wants to learn you will get lots of real engagement!
- Try to solve problems! This is the best marketing technique to get sales and here in our situation to get engagement and followers!
- Contests and giveaways – This is another way to get engagement and followers because you will usually ask people to like your post, share, tag friends, comment and follow! They have an incentive now to do so, therefore your engagement can skyrocket for sure! They are a great idea to grow! Provide an interesting gift e.g. free e-book,a template, a physical product – anything you can imagine! People love participating in contests and giveaways, so this is a great chance of high levels of engagement! Have clear call to actions! Ask them to engage!
- Write it on the photo, write it on the caption, everywhere you can. Also ask them to follow you or subscribe on YouTube! Make clear call to actions since they will skyrocket the engagement you seek for! Do it as much as you can! By the way, please like and share my video if you like it so far! It will help me a lot to grow and continue providing you with free valuable content! Thank you so much!
- Super related hashtags can help you a lotto reach more people and get more engagement on your posts. It is very important to have the right strategy according to the social media platform you are using.
- Another cool idea that can engage your followers is to encourage them to send their photos and videos about doing something and you can share some of them on your account! You can have a section e.g. follower of the week so you entice them to produce nice content and you get increased engagement. You can also have a small prize for the winners if you want! This is an interesting idea that will create nice community and you can get loyal followers!
- You have to engaging content is to create short and mysterious posts that do not reveal exactly what you are talking about! Mystery seems to create buzz and you will probably get more comments – you can also ask from your followers to do something to learn more! Try to be creative! Creativity can be rewarded on social media, so try to do your best to impress your audience and get loyal and engaging fans!
- If you are willing to spend some money for your engagement are social media ads! They can help a lot to increase your engagement and get some new followers! You can use that ‘boost post’ option on Facebook and Instagram and focus on increasing engagement! You get many more likes in this way, saves and comments! With as cheap as 1$ per post you can have some great results, so you can do it especially if you have posts that are significant for you! For instance, if they are representative of what you do, or you sell something, or you promote your YouTube channel! These were my tips about creating engaging content on Social media!